A zoo presenting style is evident on first listen although compared to other
breakfast shows made up of crowded voices, Christian O’Connell appears
to have his cast in control, resulting in the content being amusing.
Coming out of a Mumford and Sons record, O’Connnell gives co-host
Maggie a chance to explain the difference between a consonant and
a syllable only to cut her off into an ad-break after uttering her
The 7am news is followed by a record by The Black Keys, and
O’Connell is quick to mention the lack of Chris Moyles on the radio
and Absolute’s attempt to advertise their flagship show on
a low-budget, involving team member Richie driving from
Lands End to John O’Groats to get awareness across.
An audio package follows which manages to capture the mundane
nature of it all with a game of “Travel Snooker” which involves
trying to match coloured vehicles with the order of balls potted
in a game of snooker.
The only problem is that there aren’t many red vehicles
to get the game started and the amusement leads nicely into
the following record, “Need You Tonight” by INXS.
Discussion follows about a time capsule placed under
the London Design Museum for 100 years, which amongst
Olympic memorabilia, and a USB stick containing blues
and jazz music, there’s a tin of anchovies for some reason
A witty aside about inserting a photo of Kate Middleton’s
breasts in there opens up a listener phone/text in as to
what they would put inside the capsule.
There’s a very good balance between music and content
from Absolute’s breakfast show, every link helps to build
as story throughout the show, often providing witty results.
Compared to Kiss from yesterday, the features are clearly signposted
and not rushed, helped by the many variations of the Absolute Radio
sonic logo to identify the news and weather at the top of the hour.
I also like how the station’s “Rock And Roll Football” brand
is used to identify the football updates on the half hour
therefore building awareness of the show of the same name
as thought up by one Chris Evans oddly enough,
Definitely one of the more entertaining offerings
on the radio dial in the morning.